MeKoo on Holidays

We will be closed from the 29th of December until the 5th of February. As always, we'll continue to administer our sites and will attend to emails if required.

Search Engine Optimisation

Where are your leads coming from? Google Analytics will tell you.

Jan 1, 1970

Where are your leads coming from? This is a question many businesses ask themselves when starting out. The best way to understand where the leads are coming from is to use a reporting program, the best being Google Analytics. This tool is so popular that it is used on more than half of the sites on the internet. Google Analytics will help you see where exactly your leads are coming from. From there you can change your strategy to target this demographic, improving conversions and your search engine result listing. But how do you know where your leads are coming from, and how can you best capitalise on the Google Analytics data? Source: Google Analytics  There are a few things you can do to your website to find out where your leads are coming from and to maximise results: Set up goalsThis is one of Google Analytics most powerful tools, as it allows you to track the actions of users on your website. For such an effective tool, it is also often neglected. To set up goals on your own website, login to Analytics, and then go to Conversions > Goals > Overview. If goals are already set up, you will be able to see an overview with graphed results. If it is not yet set up, you will be informed that goals need to be enabled for the results report to be generated.  To set up a new goal, simply go to Admin > Goals > New Goals. Google has many templates available if you’re unsure of what goals to select. Conversions is a popular choice. Create a custom dashboardCustom dashboards will allow you to easily view an overview of all your data in the one place. There’s no need to be constantly digging through various menus to view your results. To set up your own custom dashboard, login and go to Dashboard > New Dashboard. You can have 20 dashboards at any one time. Dashboards are only available in the view you create them in, so select carefully. Segment your audienceChances are you don’t have one demographic visiting your website. You’re going to want to know the details of your visitors in order to correctly align your marketing strategy. You can do this by going to Admin and selecting Segments. This allows you to build customised segments. Using this you’ll be able to find your audience’s age, gender, location, and language, to name a few. Measure speedYou may be losing new leads because of your website’s speed. It might also be the cause of a low ranking. After all, who wants to be watching a blank white screen waiting for the website to load? Your potential customers will simply leave the website and visit a competitor's instead. Fortunately, using Google Analytics, it’s very simple to measure your website’s speed. Simply go to Behaviour > Site Speed > Overview. This will allow you to see how individual pages of your site are performing and how quickly they load. If your website is loading slowly, there are several useful plugins you can use for improvement, including: W3 Total Cache: this is a caching plugin which reduces download times and improves users SEO. WP Smush: if your website has lots of images, it will have a negative impact on response time. You can either manually shrink images, or use a plugin such as WP Smush.  Real TimeThis one can end up being a little addictive if you’re excited about tracking your leads. Using Real Time Snapshot does exactly what the name suggests - allows you to see an overview of your site metrics as they’re occurring. You’ll be able to find out not only how many people are on your website, but also where they’re accessing your website from. Use add-onsIf you really want to make the most of Google Analytics, but also make the data it produces simple, then your best option is to use some add-ons. Best of all, you won’t even have to pay extra for the add ons, you can find plenty for free. Some worth checking out include: Google Analytics Spreadsheet: this pairs up your Analytics data with data manipulations tools in Google Spreadsheets. This means you’ll have easier and quicker access to your data. com: this is a useful add on if you’re needing more information about the viewers on your website. UserReport uses surveys to ask site visitors questions about their demographics, such as gender and income level, and combines this with your existing Google Analytics data. This will help you know exactly who to target in your marketing campaigns. Using these tips, you will be able to produce data to clearly see where the leads on your website are coming from, who the viewers are and how you can change your marketing strategy to adapt to this data and increase conversions and rankings. This was brought to you by Matter Solutions. Matter Solutions are experts in digital marketing with over 15 years of experience in SEO and Webdesign.

Putting SEO into Action - On Site and Off Site

Jan 1, 1970

Search Engines like Google will display your web site in the list of results if it thinks your web site is relevant to the search terms that have been entered, and the ranking (or order) it is displayed will depend on how popular or important it thinks your web site is. Whether it’s relevant is determined mostly through on site factors like content and layout, whereas popularity and importance is largely measured by the number and quality of links to your web site. The second phase of your SEO campaign will involve structuring the layout and content of your web site to target the keywords that have been indentified, making sure that search engines know about your web site and all its pages, and then developing links to your web site from other web pages. To get displayed in search results a search engine needs to know about your web site and what it is about. Indexing: is the web site actually listed? Search Engines use little computer programs called ‘spiders’ to crawl the internet and ‘index’ web sites (fancy name for check out your web site). You can let search engines spider know about your web site by submitting it’s (url) address to the list of web sites for the spider to visit. For Google and Bing this is easily done through their webmaster portals. When the spider indexes your web site you want to make sure that it finds all the content on the web site. This can be achieved by adding a file called a sitemap which lists all the pages of the web site that you want the search engine spider which pages to visit. Onsite SEO: Keyword focused content and structure The keyword research report prepared by your SEO Professional will have identified the search terms (keywords) that potential customers would be using to find products and services related to your business. The next step in the SEO process is to make sure that content and layout of your web site allows search engines to discover that these keywords that have been identified are indeed what you web site is about. This is done in several ways including: Using the main keywords in the menu structure Using keyword(s) in the file names and titles of individual pages Having page content containing the keyword(s) Internal linking using keyword(s) between pages that adds ‘relevance’ to each page Once this has been done successfully, over the next few weeks you should start to see your web site appear in the search results relating to these keywords. Off Site SEO: Building Links The next phase of the Professional SEO campaign is developing links to your web site. (Off Site SEO) This will improve the position of your web site in search results and start driving click thrus to your web site. There are many different ways to develop links, and there are undoubtedly good ways and bad ways too. But most professional SEO campaigns will conclude that getting ‘quality’ links is the most important. These might start with links from listings in relevant business directories and extend articles published on blogs, and more than likely an element of social media given the more recent importance given to links from sites like twitter, facebook and pinterest. And this brings us to one of the most important and perhaps the most often underdone factors in a successful SEO campaigns. Tracking how it is performing. The good news is there are some free tools available online that can help with this. Google provides a fairly useful range of tools including: Google Adwords has a keyword analysis tool for finding your keywords and data on search volumes and competition; Google Analytics when installed on your web site tracks the origin of visitors and pathways through your web site, and Google Webmaster lets the Google spider know about your web site and provides you with search display, ranking and click thru data on your web site.

Your Business Web Site and an Introduction to Search Engine Optimisation (SEO)

Jan 1, 1970

You're building a new web site for your business and new customers are about to start flooding in the door, right? Unfortunately there are thousands of web sites out there in internet-land that never see a new customer. Why? Well building a website can be a bit like going fishing, there are plenty of fish to catch - IF you have the right equipment, are in the right place, and you have the right bait. But if you don't, then chips is all you'll be having for dinner. So where do new customers come from on the internet? The answer is mostly from typing a search term or phrase into a search engine - and there's a pretty good chance they use Google. In fact, market research shows that about 75% of people who are looking for a new product or service on the Internet will use a search engine. This means that when someone uses a search engine looking for a product or service that you want to sell them, your web page needs to appear in the search results. The higher up the list of results the better. So how do you make that happen? Well unfortunately it's a competition between you and all the other web sites out there trying to sell the same product or service. Enter the term – 'Search Engine Optimisation' or 'SEO.' SEO is basically the set tactics you can use to make sure that your business's web site appears in search engine results for the 'key words' (the words people use in searches) that are relevant to you. Essentially, it's about getting your web site to the right fishing spot. Although getting new customers from search engines is in itself free, getting your web site to the right spot and keeping it there requires an investment. SEO has become a serious weapon in the marketing department of companies and they are allocating huge budgets for it.  But the good news is that there are some very simple things that can be done in SEO that will put your business way ahead of many of your competitors...
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