MeKoo on Holidays

We will be closed from the 29th of December until the 5th of February. As always, we'll continue to administer our sites and will attend to emails if required.

Website Design

Taking Your Business Online - The WHY?

Jan 1, 1970

Is it time to take your business online? You might be considering getting a web site or maybe you already have one, and you just can’t remember, or never really knew - WHY. Lots of businesses build a web site as more of a ‘been there, done that strategy’ just like getting a phone number or mailing address. But like anything new, it’s how you use it that will determine whether as a business resource it remains purely ornamental, or you take full advantage to add great value to your business. So what can the Internet offer your business? Well, let’s go back to business 101 for a minute. A great business has three key things in place – 1) Sources of new customer leads 2) A sales conversion process that turns leads into paying customers and 3) A Communication mechanism that allows the business to maintain a relationship with customers and get them to buy from you over and over again, and as an extra 4) a means or incentive for existing customers to actively refer their friends to your business. Leads – any web site can be set up to attract new customers to your business, people are out there in Internet land searching, browsing, chatting and sharing and some of them are looking for what you can sell them. Capturing a new lead can be as simple as a contact me form, or as complex as a free download with auto-responder emails that slowly sell your product or service over 12 months. Sales Conversion – could be a simple booking form or a secure financial transaction. Sales processes can be set up for direct sales for customers who are ready to buy right now, or for luke warm prospects they can take the path of slowly cooking your potential customer with information until they decide to buy. This would take considerable effort normally, but your web site can be set up to do this on auto-pilot at little or no cost. Thinking about this step alone can change your marketing strategy. Communication – keeping in touch with your customers has always been a really useful strategy, now utilising your web site, email and social media you can keep in touch easily and more cheaply than ever before. AND finally, Here is the BIG point for you to consider as to WHY you should get online… The world wide web, is just that, worldwide. Where previously you were probably limited by location, or your ability to travel etc, a web presence opens the whole world to you as a marketplace. Not only that it's a fairly equal opportunity marketplace. Now I can hear some of you saying – my business is service related and it might give me access to people all over the world but how am I going to service them? Well this is the whole point, your web site not only allows you to do business better, easier and more efficiently in your local area – e.g. set up an online booking system to take the hassle out of setting appointments. It allows you the chance to transform your whole business model. For instance there are many examples of businesses that have built on the expertise that they have in service delivery and turned that into an information product and marketed it to the world. Could you turn your knowledge of what you do in your business into an information product? It’s actually a lot easier than it sounds, but imagine being able to sell an e-book or a series of videos via your web site that are fully automated and 100% profit after you have put them together...

Custom Web Design: Where Do I Start?

Jan 1, 1970

We live in a time where through cutting age technologies and the accessibility of information, we've witnessed the rise of the entrepreneur. Gone are the days when you need the backing of a bank to pursue an idea, a dream. With today's tools, a custom web site and a little know-how the world is yours to conquer.  So where do you start? Research. Then research some more. There is no point developing a custom website which may already be running. If you're looking to create a tool for the world then you'll also need to gauge demand. Ask yourself 'will people want to use my website?'. Once you've understood the dynamics of your market, you're ready to commence you custom web design. Don't over do it. Ensure that the main features are done to begin with, the others can be done later. Once the initial phase is complete, make your site live and begin marketing!

To Flash, or not to Flash

Jan 1, 1970

These days it’s pretty difficult to view a website that doesn’t have animation flooding the screen. The visually appealing effects of animation on the monitor always seems to catch the attention. But where do you draw the line between good animation, not so good animation and downright distracting animation. I mean, you would want your website to be 100% viewable on any source right? Well this is where you may come into a little bit of trouble. The most common tool for producing such animation is undoubtedly, Flash. The visual experience coupled with its cross browser compatibility make it hard to look past when designing your website, however it doesn’t come without its flaws. Since Adobe, makers of Flash, and Apple, one of the world’s biggest manufacturer of smart devices, were not able to come to an agreement, Flash is not viewable on any of Apple’s devices. Herein lies the problem. The most popular animation tool for designers is not compatible with the iPad, the most popular hand-held device with which to surf the web. So where do you draw the line? Would you rather have a web design which features some of the best animations available or would you sacrifice the quality of animation to make sure it is viewable by the highest number of people? Well I suppose the answer will be different for each Web Developer as the needs and client demographic for each company will be completely different, so you would need to weigh up the pro’s and the con’s of your particular product and make a decision on which way you would like to sway. The massive shift recently in Android products may help you make your decision a lighter one as we have recently seen Apple’s market strong hold diminish, however, there are still some 7 billion Apple products floating around in the market. Whichever way you may choose to go, you can only hope that it will be the content of your web site that draws the attention from your viewer and not the flashiness of the animation.

WordPress: Is it right for me?

Jan 1, 1970

So you've just finished high school and want to help your mum market her cupcake business online because winter is coming and the weather just isn’t right for primary school fete anymore; WordPress is for you. Simple and pretty Web Design for beginners seeking maximum bang for their buck without leaving the comfort of their own room. Sure, mum will be happy, hey she might even have to invest in a bigger mixing bowl! But is it going to send her to the bank for extension talks on the mortgage for business expansion? Probably not. If you’re serious about your business, you might want to look into Professional Web Design to help take yours to the next level. Compared to a Custom Website, begineer tools such as WordPress are pretty much like babies toys, they will get the rattle ringing, but won’t build you a tree house. When it comes to Website Development there really is no comparison between the different avenues you have to choose from when marketing your business online. The cheaper, quicker option can take you to the ball park, but you are not going to be hitting a home run any time soon. Web Design needs to be taken seriously. Unless you use the right tools to get the job done, eventually you will find your competitors overtaking you on the freeway to success.

The Importance of Website Design

Jan 1, 1970

We've all heard the saying "first impressions last". From the moment we lay eyes on a person's face, hair, shirt and glide our vision down to their trousers and shoes we have already formed an idea of them. We glance at someone for the first time and in a split second we have percieved, we have judged and our mind is made. It's human nature. Same goes for your company image. You've spent time, energy, resources and collateral on building your business around a certain look, style, profile and status to gain a positive reaction from your chosen market. These efforts and image should extend to your website. Ideally, a professional website will produce a rounded, holistic and accurate insight of what your business is all about. Your web site, in its general sense, is an online service provider for queries so customers can easily get answers to most questions in minimum time with minimum effort. It is also a means for those potential buyers to "check you out" and see if they want to spend their money with you or take their cash elsewhere. Keep in mind that your web design is a strong marketing tool. It should be visually attractive with its colours, fonts, images and navigation tools in conjunction with powerful copy content which speaks to your chosen market in the right language and tone. We live in an online day and age, where a world full of www dot, social media and chaotic HTML traffic can almost make business owners afraid to approach online marketing for their business. Projectivly and seemingly this world will not disappear, infact only get bigger. In the blink of an eye, a prospective customer will make instantaneous judgement of your business based on the usability, credibility and overall design of your website. This perception can be vital to your business, as it can ultimately influence the purchasing decisions of your clients. Don't be stuck amongst that traffic or be afraid to approach an online market with your business. You can leave that to a professional who knows all the roads and ropes and has the experience to manage the congestion. A professional graphic/web designer and copywriter has the expertise in designing and creating a visually and liguistically appealing, fast-loading site. This can ensure it successfully synergises with your company's image and reputation. So before you put up a makeshift site, gain an understanding in the extraordinary effects a well put together one will have in driving business growth by making your company available to a wider audience.
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