Nov 24, 2016
Where are your leads coming from? This is a question many businesses ask themselves when starting out. The best way to understand where the leads are coming from is to use a reporting program, the best being Google Analytics. This tool is so popular that it is used on more than half of the sites on the internet. Google Analytics will help you see where exactly your leads are coming from. From there you can change your strategy to target this demographic, improving conversions and your search engine result listing. But how do you know where your leads are coming from, and how can you best capitalise on the Google Analytics data? Source: Google Analytics There are a few things you can do to your website to find out where your leads are coming from and to maximise results: Set up goalsThis is one of Google Analytics most powerful tools, as it allows you to track the actions of users on your website. For such an effective tool, it is also often neglected. To set up goals on your own website, login to Analytics, and then go to Conversions > Goals > Overview. If goals are already set up, you will be able to see an overview with graphed results. If it is not yet set up, you will be informed that goals need to be enabled for the results report to be generated. To set up a new goal, simply go to Admin > Goals > New Goals. Google has many templates available if you’re unsure of what goals to select. Conversions is a popular choice. Create a custom dashboardCustom dashboards will allow you to easily view an overview of all your data in the one place. There’s no need to be constantly digging through various menus to view your results. To set up your own custom dashboard, login and go to Dashboard > New Dashboard. You can have 20 dashboards at any one time. Dashboards are only available in the view you create them in, so select carefully. Segment your audienceChances are you don’t have one demographic visiting your website. You’re going to want to know the details of your visitors in order to correctly align your marketing strategy. You can do this by going to Admin and selecting Segments. This allows you to build customised segments. Using this you’ll be able to find your audience’s age, gender, location, and language, to name a few. Measure speedYou may be losing new leads because of your website’s speed. It might also be the cause of a low ranking. After all, who wants to be watching a blank white screen waiting for the website to load? Your potential customers will simply leave the website and visit a competitor's instead. Fortunately, using Google Analytics, it’s very simple to measure your website’s speed. Simply go to Behaviour > Site Speed > Overview. This will allow you to see how individual pages of your site are performing and how quickly they load. If your website is loading slowly, there are several useful plugins you can use for improvement, including: W3 Total Cache: this is a caching plugin which reduces download times and improves users SEO. WP Smush: if your website has lots of images, it will have a negative impact on response time. You can either manually shrink images, or use a plugin such as WP Smush. Real TimeThis one can end up being a little addictive if you’re excited about tracking your leads. Using Real Time Snapshot does exactly what the name suggests - allows you to see an overview of your site metrics as they’re occurring. You’ll be able to find out not only how many people are on your website, but also where they’re accessing your website from. Use add-onsIf you really want to make the most of Google Analytics, but also make the data it produces simple, then your best option is to use some add-ons. Best of all, you won’t even have to pay extra for the add ons, you can find plenty for free. Some worth checking out include: Google Analytics Spreadsheet: this pairs up your Analytics data with data manipulations tools in Google Spreadsheets. This means you’ll have easier and quicker access to your data. com: this is a useful add on if you’re needing more information about the viewers on your website. UserReport uses surveys to ask site visitors questions about their demographics, such as gender and income level, and combines this with your existing Google Analytics data. This will help you know exactly who to target in your marketing campaigns. Using these tips, you will be able to produce data to clearly see where the leads on your website are coming from, who the viewers are and how you can change your marketing strategy to adapt to this data and increase conversions and rankings. This was brought to you by Matter Solutions. Matter Solutions are experts in digital marketing with over 15 years of experience in SEO and Webdesign.
Aug 29, 2016
Your passwords is the key to your online house. Most of our personal information online is protected by the phrase we choose, usually post-haste, to keep out hackers and their computers. Here are a few tips to help you quickly create a strong, yet memorable password. Create short sentences.A short sentence is much easier to remember than a seqeunce of non-sensical characters. the longer the sentence, the stronger the password!For example 'whymustitraininsummer', 'iwonderifthestoveison' and 'ineedaholidaynow'. Use at least 10 characters.The longer the better. Include numbers, capital letters and symbolse.g. !, @, #, $, %, ^, &, * If you can't be bothered creating your own password, let us do it for you with our password generator. You can check the strength of your password using this fantastic site too.
Feb 25, 2016
We understand that sometimes it's difficult to follow instructions over the phone. Tutorial videos are great but they can be a little confusing and too quick sometimes. If you're having a little trouble making that news update or changing an image on your website, let us help you.Screen sharing allows us to remotely control your computer and guide you through any technical difficulties you may be facing.If you have an Apple Mac, click on: The Apple icon in the top left corner 'System Preferences' 'Sharing' 'Screen Sharing' (so that it is checked) 'Computer Settings...' 'Anyone may request permission to control the screen.' TeamViewer Download the right version of TeamViewer for your device: MacWindows PCIOS Phone/TabletAndroid Phone/Tablet Once downloaded, run the program and let us know 'Your ID' and 'Your Password'. We'll take care of the rest!
Dec 25, 2015
Just a friendly email wishing you a wonderful break! We will be closed from the 25th of December until the 18th of January. As always, we'll continue to administer our sites and will attend to emails if required. See you in the new year! http://www.mekoowebdesign.com.au
Jun 17, 2015
Technology changes fast. It's important to ensure that your website keeps up with these changes. If your website is dated, chances are you are being punished through your Google ranking. If your website does not respond well to the Google speed test and mobile friendly check below, shoot us an email to see how we can help. Page Speed Checker https://developers.google.com/speed/pagespeed/insights/ Mobile Friendly Checker https://search.google.com/search-console/mobile-friendly Mobile Speed Checker https://testmysite.thinkwithgoogle.com/
Feb 24, 2015
Your website is easy to update! In this short blog post, we provide a few pointers just incase you need a little guidance along the way... Logging In -Navigate to http://www.yourwebsite.com(.au)/admin -Enter your email address and password (provided to you via email when your site was setup) and click Log In. -If you've forgotten your password, you can use the 'Forgot Password' tool to retrieve it. Main Menu -HomeThe CMS home page. -CreateIf you'd like to add a new administrator, create a blog post, add an email to your mailing list, create a new page etc... you can do it all through the 'Create' menu. -Search/ModifyEditing and modification of existing pages/posts can be done through the 'Search/Modify' section. -File ManagerImages/files can be uploaded with the 'File Manager'. All files uploaded are then available for use in your web pages. -MailoutThe 'Mailout' section allows you to send out group emails to administrators, members or mailing list. -Web Stats (if we're hosting your website)Web site usage statistics. ShortcutsThe 'Home' page contains shortcuts to the most often used features. Create a PageIf you would like to create a new page on your website, you can use the 'Page Create' shortcut option on the 'Home' page Search a PageIf you would like to search/modify an existing page, you can use the 'Page Search' shortcut on the 'Home' page. Search and ModifyOn viewing search results, you'll notice the 'Modify' option on the left of all records. You can modify the record by clicking 'Modify'. Editing ContentOnce you click 'Modify', you will be presented with a page allowing you to change all content associated with the record you've chosen to modify. You will be able to change the menu, submenu, title, description and SEO tags. You'll also be able to 'Enable' or 'Disable' posts as required.
Jan 15, 2015
It's easy! You can setup the account on your phone/tablet/computer mail program using this link (be sure to use the 'IMAP' details):Setup Phone, Tablet or Computer Mail Program Be sure to use your email address as your username whereever required. This tutorial on YouTube is great:How to Setup IMAP for iPhone You can also access your emails globally via a web browser using this link:Webmail
Dec 24, 2014
Just a friendly email wishing you a wonderful break! We will be closed from the 25th of December until the 12th of January. As always, we'll continue to administer our sites and will attend to emails if required. See you in the new year!
Sep 15, 2014
Hope this email finds you well. We’re back from leave and have commenced operations as per usual. We have a couple of quick but important notices. Update Your PasswordIf you have Administration Software and your password is easy to guess (e.g. your name), please change it immediately. You can generate a strong password by following the steps here. If you prefer to create your own password, please be sure to include numbers and letters. We have security measures in place to block most attacks but a weak password provides a direct path to your database. Business HoursOur business hours have been updated:Monday to Friday: 10am - 5pm Of course, you can email us whenever you like! We’ll endeavour to get back to you within one working day. Hosting Price ChangeAs of 1st July, hosting invoices have increased by $15 a year. We're working hard to keep hosting costs as low as possible while providing an A grade service. If you have any questions about this increase, please don’t hesitate to email us. MeKoo is Mobile FriendlyOur website is now mobile friendly! If you'd like the same for your site, just shoot us an email or give us a call. Web UpdatesAs usual, be sure to keep your website up-to-date. It's great for SEO as Google always prioritises fresh content! Having trouble viewing this email? You can view it online here.
Apr 29, 2014
Search Engines like Google will display your web site in the list of results if it thinks your web site is relevant to the search terms that have been entered, and the ranking (or order) it is displayed will depend on how popular or important it thinks your web site is. Whether it’s relevant is determined mostly through on site factors like content and layout, whereas popularity and importance is largely measured by the number and quality of links to your web site. The second phase of your SEO campaign will involve structuring the layout and content of your web site to target the keywords that have been indentified, making sure that search engines know about your web site and all its pages, and then developing links to your web site from other web pages. To get displayed in search results a search engine needs to know about your web site and what it is about. Indexing: is the web site actually listed? Search Engines use little computer programs called ‘spiders’ to crawl the internet and ‘index’ web sites (fancy name for check out your web site). You can let search engines spider know about your web site by submitting it’s (url) address to the list of web sites for the spider to visit. For Google and Bing this is easily done through their webmaster portals. When the spider indexes your web site you want to make sure that it finds all the content on the web site. This can be achieved by adding a file called a sitemap which lists all the pages of the web site that you want the search engine spider which pages to visit. Onsite SEO: Keyword focused content and structure The keyword research report prepared by your SEO Professional will have identified the search terms (keywords) that potential customers would be using to find products and services related to your business. The next step in the SEO process is to make sure that content and layout of your web site allows search engines to discover that these keywords that have been identified are indeed what you web site is about. This is done in several ways including: Using the main keywords in the menu structure Using keyword(s) in the file names and titles of individual pages Having page content containing the keyword(s) Internal linking using keyword(s) between pages that adds ‘relevance’ to each page Once this has been done successfully, over the next few weeks you should start to see your web site appear in the search results relating to these keywords. Off Site SEO: Building Links The next phase of the Professional SEO campaign is developing links to your web site. (Off Site SEO) This will improve the position of your web site in search results and start driving click thrus to your web site. There are many different ways to develop links, and there are undoubtedly good ways and bad ways too. But most professional SEO campaigns will conclude that getting ‘quality’ links is the most important. These might start with links from listings in relevant business directories and extend articles published on blogs, and more than likely an element of social media given the more recent importance given to links from sites like twitter, facebook and pinterest. And this brings us to one of the most important and perhaps the most often underdone factors in a successful SEO campaigns. Tracking how it is performing. The good news is there are some free tools available online that can help with this. Google provides a fairly useful range of tools including: Google Adwords has a keyword analysis tool for finding your keywords and data on search volumes and competition; Google Analytics when installed on your web site tracks the origin of visitors and pathways through your web site, and Google Webmaster lets the Google spider know about your web site and provides you with search display, ranking and click thru data on your web site.
Apr 17, 2014
Is it time to take your business online? You might be considering getting a web site or maybe you already have one, and you just can’t remember, or never really knew - WHY. Lots of businesses build a web site as more of a ‘been there, done that strategy’ just like getting a phone number or mailing address. But like anything new, it’s how you use it that will determine whether as a business resource it remains purely ornamental, or you take full advantage to add great value to your business. So what can the Internet offer your business? Well, let’s go back to business 101 for a minute. A great business has three key things in place – 1) Sources of new customer leads 2) A sales conversion process that turns leads into paying customers and 3) A Communication mechanism that allows the business to maintain a relationship with customers and get them to buy from you over and over again, and as an extra 4) a means or incentive for existing customers to actively refer their friends to your business. Leads – any web site can be set up to attract new customers to your business, people are out there in Internet land searching, browsing, chatting and sharing and some of them are looking for what you can sell them. Capturing a new lead can be as simple as a contact me form, or as complex as a free download with auto-responder emails that slowly sell your product or service over 12 months. Sales Conversion – could be a simple booking form or a secure financial transaction. Sales processes can be set up for direct sales for customers who are ready to buy right now, or for luke warm prospects they can take the path of slowly cooking your potential customer with information until they decide to buy. This would take considerable effort normally, but your web site can be set up to do this on auto-pilot at little or no cost. Thinking about this step alone can change your marketing strategy. Communication – keeping in touch with your customers has always been a really useful strategy, now utilising your web site, email and social media you can keep in touch easily and more cheaply than ever before. AND finally, Here is the BIG point for you to consider as to WHY you should get online… The world wide web, is just that, worldwide. Where previously you were probably limited by location, or your ability to travel etc, a web presence opens the whole world to you as a marketplace. Not only that it's a fairly equal opportunity marketplace. Now I can hear some of you saying – my business is service related and it might give me access to people all over the world but how am I going to service them? Well this is the whole point, your web site not only allows you to do business better, easier and more efficiently in your local area – e.g. set up an online booking system to take the hassle out of setting appointments. It allows you the chance to transform your whole business model. For instance there are many examples of businesses that have built on the expertise that they have in service delivery and turned that into an information product and marketed it to the world. Could you turn your knowledge of what you do in your business into an information product? It’s actually a lot easier than it sounds, but imagine being able to sell an e-book or a series of videos via your web site that are fully automated and 100% profit after you have put them together...
Feb 14, 2014
Hope you've had a wonderful start to 2014! Just a friendly reminder to update your website so that it remains fresh and up to date in the new year. Check out our portfolio for some new ideas! We've recently expanded our services into the Video Production industry. Web Video Develop a new video for your website/company VHS to DVD and Hard Drive Conversions Convert your memories from old video formats to digital formats such as DVD, Hard Drive and USB. We can also create internet friendly files ready for your website, YouTube and Facebook. Wishing you a great new year!
Jan 6, 2014
We live in a time where through cutting age technologies and the accessibility of information, we've witnessed the rise of the entrepreneur. Gone are the days when you need the backing of a bank to pursue an idea, a dream. With today's tools, a custom web site and a little know-how the world is yours to conquer. So where do you start? Research. Then research some more. There is no point developing a custom website which may already be running. If you're looking to create a tool for the world then you'll also need to gauge demand. Ask yourself 'will people want to use my website?'. Once you've understood the dynamics of your market, you're ready to commence you custom web design. Don't over do it. Ensure that the main features are done to begin with, the others can be done later. Once the initial phase is complete, make your site live and begin marketing!
May 31, 2013
These days it’s pretty difficult to view a website that doesn’t have animation flooding the screen. The visually appealing effects of animation on the monitor always seems to catch the attention. But where do you draw the line between good animation, not so good animation and downright distracting animation. I mean, you would want your website to be 100% viewable on any source right? Well this is where you may come into a little bit of trouble. The most common tool for producing such animation is undoubtedly, Flash. The visual experience coupled with its cross browser compatibility make it hard to look past when designing your website, however it doesn’t come without its flaws. Since Adobe, makers of Flash, and Apple, one of the world’s biggest manufacturer of smart devices, were not able to come to an agreement, Flash is not viewable on any of Apple’s devices. Herein lies the problem. The most popular animation tool for designers is not compatible with the iPad, the most popular hand-held device with which to surf the web. So where do you draw the line? Would you rather have a web design which features some of the best animations available or would you sacrifice the quality of animation to make sure it is viewable by the highest number of people? Well I suppose the answer will be different for each Web Developer as the needs and client demographic for each company will be completely different, so you would need to weigh up the pro’s and the con’s of your particular product and make a decision on which way you would like to sway. The massive shift recently in Android products may help you make your decision a lighter one as we have recently seen Apple’s market strong hold diminish, however, there are still some 7 billion Apple products floating around in the market. Whichever way you may choose to go, you can only hope that it will be the content of your web site that draws the attention from your viewer and not the flashiness of the animation.
May 30, 2013
So you've just finished high school and want to help your mum market her cupcake business online because winter is coming and the weather just isn’t right for primary school fete anymore; WordPress is for you. Simple and pretty Web Design for beginners seeking maximum bang for their buck without leaving the comfort of their own room. Sure, mum will be happy, hey she might even have to invest in a bigger mixing bowl! But is it going to send her to the bank for extension talks on the mortgage for business expansion? Probably not. If you’re serious about your business, you might want to look into Professional Web Design to help take yours to the next level. Compared to a Custom Website, begineer tools such as WordPress are pretty much like babies toys, they will get the rattle ringing, but won’t build you a tree house. When it comes to Website Development there really is no comparison between the different avenues you have to choose from when marketing your business online. The cheaper, quicker option can take you to the ball park, but you are not going to be hitting a home run any time soon. Web Design needs to be taken seriously. Unless you use the right tools to get the job done, eventually you will find your competitors overtaking you on the freeway to success.
May 30, 2013
Unless you have been living under a rock for the last 2 years, you'd know that social media has become one of the best places to promote your business. The sheer amount of traffic that these sites attract means that if you are not taking part in the race, then you are already behind. So how exactly do you use Social Networking to promote your Website/Shopping cart? In short, by creating an environment where your potential customers can be connected to your business with just a couple of clicks. Show people that they are important to you by allowing them to see the ins and outs of your media page and you are sure to convert a passer-by into a customer. Let’s take a look at one simple example with the largest social networking website out there; Facebook. You can create a fan page and have people ‘Like’ your page. The more likes you get the more your page will be automatically advertised through Facebook's public forum, the 'News Feed'. This is something website development alone can not do. This is just one of the many free methods of advertising your business using social media. If you are willing to spend a few dollars you can really up the campaign by taking your business into the world of Facebook Adverts. Facebook Adverts allows you to specify exactly your target demographic and advertise to them directly appearing on their News Feed according to the guidelines you set. You can specify age, job, education levels, area, gender…just about anything to have your advertising campaign tailored to your business needs. So for example, if you're a service based business, you can have your web design featured solely in Melbourne so your advert only displays to people who can actually use your services. Joining the rest of the internet world in advertising on social media sites to help promote your website/shopping cart in today’s world is absolutely essential if you want to be able to compete with your competitors in winning over the customers you need to keep your boat afloat. And after all, there's no point spending your hard earned money on a professional website if people aren't visiting it!
Jul 17, 2012
You're building a new web site for your business and new customers are about to start flooding in the door, right? Unfortunately there are thousands of web sites out there in internet-land that never see a new customer. Why? Well building a website can be a bit like going fishing, there are plenty of fish to catch - IF you have the right equipment, are in the right place, and you have the right bait. But if you don't, then chips is all you'll be having for dinner. So where do new customers come from on the internet? The answer is mostly from typing a search term or phrase into a search engine - and there's a pretty good chance they use Google. In fact, market research shows that about 75% of people who are looking for a new product or service on the Internet will use a search engine. This means that when someone uses a search engine looking for a product or service that you want to sell them, your web page needs to appear in the search results. The higher up the list of results the better. So how do you make that happen? Well unfortunately it's a competition between you and all the other web sites out there trying to sell the same product or service. Enter the term – 'Search Engine Optimisation' or 'SEO.' SEO is basically the set tactics you can use to make sure that your business's web site appears in search engine results for the 'key words' (the words people use in searches) that are relevant to you. Essentially, it's about getting your web site to the right fishing spot. Although getting new customers from search engines is in itself free, getting your web site to the right spot and keeping it there requires an investment. SEO has become a serious weapon in the marketing department of companies and they are allocating huge budgets for it. But the good news is that there are some very simple things that can be done in SEO that will put your business way ahead of many of your competitors...
May 1, 2012
We've all heard the saying "first impressions last". From the moment we lay eyes on a person's face, hair, shirt and glide our vision down to their trousers and shoes we have already formed an idea of them. We glance at someone for the first time and in a split second we have percieved, we have judged and our mind is made. It's human nature. Same goes for your company image. You've spent time, energy, resources and collateral on building your business around a certain look, style, profile and status to gain a positive reaction from your chosen market. These efforts and image should extend to your website. Ideally, a professional website will produce a rounded, holistic and accurate insight of what your business is all about. Your web site, in its general sense, is an online service provider for queries so customers can easily get answers to most questions in minimum time with minimum effort. It is also a means for those potential buyers to "check you out" and see if they want to spend their money with you or take their cash elsewhere. Keep in mind that your web design is a strong marketing tool. It should be visually attractive with its colours, fonts, images and navigation tools in conjunction with powerful copy content which speaks to your chosen market in the right language and tone. We live in an online day and age, where a world full of www dot, social media and chaotic HTML traffic can almost make business owners afraid to approach online marketing for their business. Projectivly and seemingly this world will not disappear, infact only get bigger. In the blink of an eye, a prospective customer will make instantaneous judgement of your business based on the usability, credibility and overall design of your website. This perception can be vital to your business, as it can ultimately influence the purchasing decisions of your clients. Don't be stuck amongst that traffic or be afraid to approach an online market with your business. You can leave that to a professional who knows all the roads and ropes and has the experience to manage the congestion. A professional graphic/web designer and copywriter has the expertise in designing and creating a visually and liguistically appealing, fast-loading site. This can ensure it successfully synergises with your company's image and reputation. So before you put up a makeshift site, gain an understanding in the extraordinary effects a well put together one will have in driving business growth by making your company available to a wider audience.